Brand PARTNER Highlight
Aster Farms
Image credit: Aster Farms

Aster Farms is a sustainable cannabis company from Northern California. Founded in 2018, Aster was born from three generations of cannabis knowledge and a dedication to intentionality, transparency, and organic practices. They grow craft cannabis the way it was meant to be grown outdoors, under the sun, moon and stars.

In 3 words, describe your brand.

A Sun-grown Legacy

What has been your biggest challenge and how your team has overcome it?

One of our biggest challenges has been educating consumers and others in the industry about the value of small batch, craft, sun-grown cannabis over industrialized, indoor cannabis.Terpenes, flavonoids, and all those cannabinoids (the parts of the plant with the most benefits), are best produced when the plants are grown in-ground, under the sun, and able to each get the unique care they need. With the market shifting towards brands touting indoor, ultra-high-testing flower, the value of outdoor, craft cannabis has been lost. We’re bringing it back!

What are some upcoming innovations/projects you are most excited for?

Our newest project is our Mile High Club, an active club for cannabis enthusiasts. From running and hiking to surfing and skiing, we’re building a community under the sun, encouraging engaged consumption of cannabis.

Any future predictions/trends you foresee in your product category?

We predict the majority of sun-grown flower will be a factory-produced commodity, but the few and far between true craft cultivators will have our niche.