When Julie Tran, Co-founder of Elephante, was approached by the vegetarians in her life about how they missed eating gummies, the wheels in her brain started turning. She decided to create Elephante vegan gummies, which only feature the highest-quality organic ingredients along with some unexpected flavor boosts like Vitamin C, prebiotic fiber tapioca syrup, and plant-based dyes. The result? A juicy, mouth-watering soft chew with true fruit flavor, something Julie felt proud to share with her friends and family.
In 3 words, describe your organization.
Delicious, fun, and vitamin-infused
What has been your biggest challenge and how your team has overcome it?
Our biggest challenge has been bringing new products to market. We're really good at research and development, but we hadn't been working as hard on bringing them to market. We came together as a team to plan, budget, and set up a timeline that we keep each other accountable to.
What are some upcoming innovations/projects you are most excited for?
We are excited about our sugar-free formulations that do not use stomach-upsetting sugar alcohols while still not using any animal by-products. We are also excited to release our new effect-based gummies such as Nighty Night and Rise & Shine.
Any future predictions/trends you foresee in your product category?
We'll see more different kinds of gummies with new kinds of infusion that will have a faster onset. We are seeing a lot of that now, but the tastes of these are definitely more bitter. We will see more infusions with different cannabinoids.