K-Zen is the first woman-owned, California-based cannabis brand with a portfolio of beverages to meet all levels of cannabis users. From the functional user seeking the benefits of minor cannabinoids to inspire a restful night’s sleep (Mad Lilly™ Tonic), to the canna-curious consumer looking for a new way to relax, unwind, and socialize (Mad Lilly™ Spritzers), and the canna-sseur ready for a 100mg sesh (S*SHOTS™).
In 3 words, describe your brand.
MAD LILLY: bright, delightful, curious
S*SHOTS: bold, euphoric, glorious
What has been your biggest challenge and how your team has overcome it?
The nascent nature of cannabis beverages, along with its ever-changing rules and regulations, have created immense challenges that our team has been able to overcome -- but we are agile, tenacious, creative and flexible -- characteristics that bode well for this exciting, but complicated, industry. We are also incredibly thankful for our amazing business partners who have been on this journey with us. Our company K-Zen, draws on the Japanese term, Kaizen which means continuous improvement in all aspects of life. This ethos is what drives us to bring the highest quality, best tasting, and most consistent cannabis infused beverages to market—no matter the challenge.
What are some upcoming innovations/projects you are most excited for?
Our Mad Lilly Spritzers just launched in beautiful, sleek, and convenient 12 ounce cans. We will also be debuting another flavor of Mad Lilly Spritzers later this summer, so stay tuned for more details!
Any future predictions/trends you foresee in your product category?
I believe cannabis beverages will continue to lead the cannabis industry growth as we have just seen from the latest results from 4/20 where beverages sales grew at 176%. With more on-site consumption lounges opening up, the greater awareness and accessibility of these drinks will help more consumers (new or experienced) adopt cannabis beverages into their life. Like we’ve seen with alcohol and spirits, I predict that consumers will begin to move away from purchasing based on how much THC they can get for every dollar. Instead, their purchase decisions will be based on the overall quality, taste and experience of the product.