Brand PARTNER Highlight
Image credit: PAX

PAX believes pure cannabis brings pure joy. For more than a decade, their dedication to quality, purity, and simplicity has driven everything they do. PAX's award-winning loose leaf and oil devices heat, and never burn, to deliver the natural effects of cannabis without any harsh smoke. With PAX devices, cannabis enthusiasts get the best experience from their favorite flower and concentrates.

In 3 words, describe your brand.

Forward-Thinking, Consumer-Friendly & Flowerful

What has been your biggest challenge and how your team has overcome it?

The cannabis space has solely known PAX as a device brand over the last decade. Our approach to crafting innovative, sophisticated, and simple devices culminated with the PAX 3 dual-use vaporizer being named as Best Portable Vaporizer of 2022 by Wirecutter. The biggest challenge for PAX in 2022 has been breaking into the cannabis consumables market. We’ve brought that same spirit of innovation into crafting new cannabis products that pair seamlessly with our devices. Earlier this year, PAX introduced Live Rosin and Diamonds pods in California. And we’re already getting some great feedback. Our Blue Dream Live Rosin cultivar recently won the First Place award for Vape Pens & Cartridges in the High Times Cannabis Cup SoCal: People’s Choice Edition 2022.

So another great challenge for 2022 could be figuring out a way to outdo ourselves going forward!

What are some upcoming innovations/projects you are most excited for?

2022 has been an exciting year for PAX and there’s still a lot to look forward to. This fall, we’re launching our new lineup of PAX devices…and that’s all we’ll say for now! Our team is currently deep into research and development on a whole pipeline of cannabis product innovations. We even have a few exciting launches in the works…so stay tuned for more info.

Any future predictions/trends you foresee in your product category?

Our industry is quickly evolving, consumers are becoming more educated about the plant and cannabis enthusiasts want more from products than just a high-THC percentage. They’re looking for clean, high-purity products they can trust, crafted to deliver more complex terpene profiles and dialed-in, desired effects. We’re also focused on supporting social justice, safe access, and sustainability initiatives across the entire cannabis industry.