Brand PARTNER Highlight
Image credit: WUNDER

WUNDER began with three people who wondered a better way to socialize with friends and relax with family. Alexi, father of three, Phil, OG cannasseur, and Christian, former-finance canna-curious adventurer, wondered about a better alternative to alcohol. This wonder turned into a mission, a movement that allows us all to embrace healthier choices while seeking joyful experiences—so that we can unwind when we need to, be present for what matters most, and show up as our best selves afterward.

In 3 words, describe your brand.

Refreshing, Bold, Delicious

What has been your biggest challenge and how your team has overcome it?

Breaking into an entirely new category of edibles with a market dominated by legacy consumers who still utilize flower, vape and traditional edibles (gummies, bars, mints) at a much more rapid rate.

We've been able to overcome this through extensive education both in-store, online, social media. etc. We've also incorporated a robust sampling program in-stores that allow the consumer to try our products before purchase.

What are some upcoming innovations/projects you are most excited for?

Beverage is a massive platform for innovation right now. We are looking forward to playing with new cannabinoids, new doses and incorporating the full plant in our beverages in the near future.

Any future predictions/trends you foresee in your product category?

Beverages will see an influx of new cannabinoids and partners utilizing resin/rosin in replacement of distillate oil.