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Dime Industries has spent a decade building on a simple premise: cannabis should meet the same standard as anything else worth paying for. Founded in 2016 by CEO Mike Marz and based in Irvine, California, the brand has grown into a recognized name for clean, potent hardware and bold flavor, now sold across California, New York, New Jersey, Oklahoma, New Mexico, Arizona, Massachusetts, Montana, Nevada, Ontario, and Alberta.
Dime built its reputation on catering to connoisseurs at every level, pairing award-winning formulas with hardware engineered to solve the problems consumers had quietly tolerated for years.
Dime Industries at a Glance
Founded: 2016
Leadership: Mike Marz (Founder & CEO)
Location: Irvine, CA
Current Markets: California, New York, New Jersey, Oklahoma, New Mexico, Arizona, Massachusetts, Montana, Nevada, Ontario, Alberta
Known For: Hardware innovation, potent formulas, flavor consistency
Where the Dime Name Came From
The name Dime Industries carries two meanings at once. One nods to street culture and legacy roots, a reference to the "dime bag" that shaped how a generation first encountered cannabis. The other pulls from modern slang, where calling something a "dime" means it is a 10 out of 10 — top-tier, best of the best.
The name reflects both a deep respect for cannabis culture and a commitment to delivering top products in every category the brand touches.
Solving the Problems Other Brands Ignored
Dime's mission extends past strains and flavors. The team set out to fix the hardware issues that had become accepted as normal across the vape category: tank leaks, leftover oil stranded at the bottom of a cartridge, and batteries that died before the oil ran out.
"Everything we build is centered around the consumer. If it doesn't add genuine value or enjoyment to their lifestyle, we go back to the drawing board," the Dime Industries team says.
That standard extends to transparency as well, from the science behind each formulation to the ingredients used to build it, giving consumers a clear line of sight into what they're actually buying.
By the Numbers: A Top-4 Vape Brand
The hardware fixes and formula standards show up directly in the sales data. Dime ranks #4 among the top 10 vape brands in the country, pulling in $144.4 million in trailing 12-month vape sales and holding 1.8% of the total national vape market. That same report shows Dime's sales up 39% year-over-year to $103.9 million, making it one of the fastest-growing brands in the category's top 10.
The momentum hasn't slowed. In July 2026 alone, Dime moved more than $5 million in sales, up ~40% year-over-year, across a lineup of 303 SKUs, according to Headset. Vapor pens carried nearly all of it, up ~41% year-over-year and accounting for 99.69% of the brand's July revenue.
Dime ranks #3 in Arizona, #4 in Massachusetts, #6 in Nevada, and #10 in California for vapor pen sales, according to Headset. Behind those rankings is a strong distribution footprint. Dime products are stocked in 1,386 licensed dispensaries across 10 states, including 414 locations in California alone.
Dime's Expansion Playbook Already in Motion
If the sales data points to where Dime is headed, its New Jersey debut is a preview of how it gets there. On October 25, 2025, Dime officially entered the New Jersey market with a launch event at The Medicine Woman in Jersey City, headlined by an appearance from Ice-T and an exclusive Peach Ice-T All-in-One collaboration device.
"I partnered with Dime Industries to create an elite product, and the Peach Ice-T All-in-One Dime Industries Vape is exactly that," Ice-T said, per the newswire. It's the kind of market entry that turns a new state on the map into a cultural moment, not just a distribution deal, and a template for how Dime is likely to keep entering new territory.
100+ Awards and Counting
The industry has taken notice too. Dime has collected more than 100 cannabis industry awards, including 20 Cowboy Cup wins, 15 Errl Cup wins, 12 Cannabis Capitol wins, and 5 High Times Cannabis Cup wins.
Behind all of it is a mindset the team has distilled into two words: "Thinking Higher."
The Blueberry Lemon Haze All-in-One
Few products in the Dime lineup represent that philosophy as well as the Blueberry Lemon Haze All-in-One Device. The strain delivers a vibrant, perfectly balanced flavor profile alongside robust potency, built into hardware designed to eliminate the leaks and dead batteries that plague lesser devices.
The result is a consistently smooth, elevated experience, one that keeps fans returning to the same device instead of shopping around for the next one.
Frequently Asked Questions About Dime Industries
What is Dime Industries?
Dime Industries is a cannabis brand founded in 2016 in Irvine, California, known for clean, potent formulas and hardware engineered to solve common vape problems like leaks and low battery life.
Who founded Dime Industries?
CEO Mike Marz founded Dime Industries.
Where does Dime Industries sell its products?
Dime Industries is available in California, New York, New Jersey, Oklahoma, New Mexico, Arizona, Massachusetts, Montana, Nevada, Ontario, and Alberta, and is stocked in 1,386 licensed dispensaries across 10 US states, according to Headset.
How big is Dime Industries?
Dime ranks #4 among the top 10 vape brands nationally, with $144.4 million in trailing 12-month sales, according to BDSA.
What is Dime Industries' best-known product?
The Blueberry Lemon Haze All-in-One Device is one of the brand's signature products, known for its balanced flavor and reliable potency.
Where does the name "Dime Industries" come from?
The name draws on two meanings of "dime": a nod to the legacy "dime bag" in street culture, and modern slang for something that's a 10 out of 10.
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