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Plant Prophets introduces you to some of the most forward-thinking executives and companies in the cannabis industry. Today, we meet with Vince C. Ning, Co-Founder of Nabis, the #1 licensed cannabis wholesale platform supporting 200+ brands and supplying the entire network of California dispensaries with top-tier products.

San Francisco-based Nabis has emerged as one of the key players driving the cannabis business in the California market. Founded in 2018 by tech entrepreneurs Vince Ning and Jun Lee, the company distributes over 200 brands and ships $350 million in cannabis products annually to dispensaries across the Golden State

Capping licenses is a divisive issue in the industry, with some arguing the limitation can lead to inflation in license values and product price; while others believe it protects market supply and oversaturation.

Companies like Nabis are meeting cannabis brands’ demand for more accurate data metrics to get their products effectively and optimally to market. From licensing to payment systems to demographic shifts, data analytics are breaking barriers to success.

The passage of AB 1885 comes after the AB 2215 bill in 2018 allowed veterinarians to discuss the use of cannabis in animals, but the older measure was less clear on preventing potential disciplinary action for recommending cannabis.

Legacy cannabis markets, such as Colorado, face increased headwinds from a crowded supply side and new markets. According to a recent Headset report, the frustration or potential panic towards the current state of the industry can be redirected towards understanding long-term trends and re-stabilization of the industry.

“We just think the market deserves to have a diverse set of products,” says NABIS Co-founder & Co-CEO, Vince C. Ning. The platform’s success may be due to having considered the needs and experiences of brands, stores, and consumers while building out standard operations and new offerings.

Jefferies analyst Owen Bennett said the Cannabis Administration and Opportunity Act (CAOA) reflects growing momentum behind cannabis reform and its introduction now should give Congress more time to switch to a more “passable” measure by the end of the year.

Vertical integration in the cannabis industry is one of the most debated topics of the day across the sector. Not so cut-and-dried to most, the business model offers numerous benefits and drawbacks.

“We believe in supporting a diverse group of operators, cultivators, and brands in the space,” said Jen Seo, Nabis’ Director of Marketing. “From our participation in the Weed Like Change campaign, as a cannabis wholesale platform, we can help bring exposure to multi-generational farmers that implement environmentally friendly practices and advocate a cause that provides education and value to consumers on the benefits of supporting small-craft farmers."

With wholesaling agreement, top brands Like Monogram, Caliva, Mirayo by Santana and other TPCO-owned brands reach more California dispensaries.

Last week, the world's largest cannabis market was granted a generous package of tax cuts. If successful, the impact may be felt across the globe. That’s because California isn’t just the world’s biggest and oldest pot economy—its massive illicit marijuana market also has an outsize influence across the industry.