Sluggers Hit (Sluggers), a Natura brand, was founded in 2021 with a clear vision and a deep respect for both cannabis and culture. Led by CEO Ori Bytton and headquartered in Sacramento, California, the brand has expanded its reach across California, Arizona, New York, Canada, and Massachusetts—bringing a unified, high-energy cannabis experience to every market it enters.
From the beginning, Sluggers Hit set out to do things differently, shaping its identity with a vision that informs every decision to this day.
A True Home-Field Advantage
Sluggers coined the term “Single Source” to highlight complete control over nursery, cultivation, and extraction at a single location–guaranteeing oversight of product quality and reinforcing the brand's commitment to authenticity and operational excellence.
Its all-in-one setup isn’t just efficient and economical; it’s a high-energy, top-tier experience. By making everything themselves, from seed to shelf, the Sluggers team is the MVPs of cannabis production. They take immense pride in their game plan, ensuring that every Slugger product hits it out of the park with unbeatable quality and consistency.
The Brand Launch and the “Aha” Moment
The Sluggers brand was born from a long-standing vision shared with cannabis and hip-hop mogul, Berner, who had always wanted to create a brand called Sluggers. Through that collaboration, the name took on new meaning and direction.
Its initial goal was to create loyalty and excitement around more than just cannabis.
When you look at culture in the United States—and around the world—sports stand out as one of the most powerful forces driving passion and fandom. That insight sparked the idea to include a collectible strain card in every pack, tapping into the same excitement people feel when opening a pack of trading cards.
What started as a simple collectible quickly evolved into a defining brand element.
That concept ultimately shaped the whole experience: cannabis products packaged to resemble baseball card packs, blending nostalgia, collectibility, and premium quality into one cohesive identity. Each product includes a collectible card or gift offering in the exclusive “Club Sluggers” VIP experience.
Standout Products in the Lineup
Sluggers products consistently rise to the top of its lineup: JUICED* 5-Pack Prerolls and the Sluggers Gram Slam Vape. Each brand prioritizes innovation, quality, and performance in its design.
JUICED* 5-Pack Prerolls
The JUICED* 5-Pack gives consumers more from every session. These pre-rolls are quad-infused with premium flower, solventless hash, diamonds, and high-terpene extract, then finished with a kief coating for maximum potency and flavor, giving consumers a stronger, more flavorful experience without sacrificing smoothness.
The result is a consistently smooth, hard-hitting experience delivering both intensity and terpene-rich taste.
Beyond what’s inside, JUICED* stands out in presentation and freshness. Each pack includes five expertly rolled pre-rolls, an exclusive collectible card, and is sealed in an airtight rainbow holographic tin and Mylar, ensuring long-lasting quality while elevating the unboxing experience.
Sluggers Gram Slam Vape
The Sluggers Gram Slam Vape redefines what consumers should expect from a disposable vape. Offering 20% more oil than most competitors, it delivers longer-lasting use and more sessions between replacements without compromising quality.
Each device features strain-specific flavors that stay true to the source, providing a clean, flavorful inhale every time. Powered by advanced atomization technology and a ceramic coil, the Gram Slam Vape produces smooth, consistent hits from start to finish.
Added features such as a cold-start preheat function and USB-C fast charging ensure optimal performance and convenience, making it an ideal choice for users seeking reliability and superior flavor in one sleek device.
A Moment That Hit Home
Sluggers recently had the pleasure of welcoming Sandlot actor Chauncey Leopardi, also known as Squintz, to its facility as part of an exciting collaboration.
Chauncey spent time signing autographs for the entire team and took a behind-the-scenes tour of Sluggers’ grow operations and manufacturing process.
What Inspires the Team and What’s Next
Product quality and the smoking experience are Sluggers’ top priorities.
Its mission is to bring excitement to cannabis with products that appeal to real smokers in every aspect—from formulation and hardware to flavor. They craft products people want to return to, with no gimmicks or shortcuts—just consistently smooth, satisfying cannabis.
Nabis hears that a Connected collaboration is on the horizon, pushing the brand even further and reinforcing our commitment to culture, quality, and innovation.
