OM is a female-owned cannabis wellness brand founded in 2006 by Maya Elisabeth, the very same who co-founded Whoopi and Maya with Oscar-winning host of The View, Whoopi Goldberg. OM is rooted in California’s medical cannabis movement and now operates across California and Oregon.
After decades of serving the Proposition 215 community, OM has remained steadfast in its commitment to quality, integrity, and thoughtful formulation, bridging the legacy medical era with today’s regulated adult-use markets.
A Mission Rooted in Whole-Plant Wellness
Long before cannabis bath products, intimate formulations, and plant-based topicals became established categories, OM was building products with healing herbs in entourage with cannabis designed to support pain relief, sleep, and daily ritual.
Elisabeth said, “We care as much about our supporting ingredients as we do our actives [ingredients].”
Built in California during the medical cannabis era, the brand developed its early identity within a community that prioritized healing over hype. “We take pride in our quality and serving the community,” Elisabeth continued.
From Proposition 215 to Adult-Use: A Legacy That Endures
Few brands founded during California’s Proposition 215 era have navigated the transition into highly regulated adult-use markets while preserving their original ethos.
For Maya, having her brand turn 20 years old holds weight, stating, “We are grateful to withstand the trials of time as we are still very much alive and thriving today. It’s our deep connection with the Cannabis plant, our daily personal use, and our love and devotion for the vast therapeutic offerings from the cannabis plant and the roots of the culture. We look forward to what tomorrow holds, and we are excited to keep growing and pivoting with the current market and culture.”
OM evolved operationally as licensing frameworks shifted, compliance standards tightened, and retail dynamics changed. Yet its core philosophy, ingredient integrity, and ownership have remained constant, and Elisabeth’s words, “We have always been and will always be female-owned.”
The Entourage Effect
OM’s approach centers on multi-plant synergy. Rather than just cannabis, the brand formulates products that embrace the entourage effect by pairing cannabis with complementary herbs, essential oils, and plant-based ingredients to enhance efficacy.
Equal care is given to supporting botanicals and active cannabinoids. From sourcing to manufacturing, the goal is consistency, safety, and integrity across every batch.
Signature Wellness Products Available in California and Oregon
OM’s portfolio reflects both innovation and longevity, with several products that have become staples among wellness-focused consumers.
Cannabis-Infused Hydrotherapy: OM Epsom Salts
Cannabis hydrotherapy occupies a category of its own. OM’s infused Epsom Salts are designed for full-body relaxation and muscle recovery, offering a restorative soak that feels distinct from both traditional topicals and ingestible formats.
A Legacy Topical with Staying Power: OM Lion Balm
Formulated for more than 20 years, OM Lion Balm remains one of the brand’s most recognized products. Made with wintergreen and rich emollient butters, it delivers targeted relief while remaining accessible and compassionately priced.
Intimate Care, Thoughtfully Designed: OM Love Balm
OM’s best-selling lube and fragrance-free topical is crafted from five simple, plant-based ingredients: shea butter, coconut oil, olive oil, calendula, and full-spectrum cannabis.
The formulation philosophy acknowledges that cannabinoid receptors are present throughout the body, including areas that have historically been underserved by mainstream product development, such as the uterus, where, according to research, the endometrium “represents a significant source of endogenous cannabinoids, and anandamide levels are higher than in other reproductive tissues.”
Organic Suppositories Built for Real Needs: OM Pearls
Recognizing a lack of high-quality options in the market, OM developed organic whole-plant suppositories originally created for women but suitable for all consumers. OM Pearls represent the brand’s willingness to build where genuine need exists rather than chasing trend cycles.
What’s Next for OM’s Expanding Portfolio
Nearly two decades in, OM continues to evolve.
The team is preparing to introduce craft flower grown by skilled legacy farmers, what Elisabeth calls, “the terpiest, most delicious and delightful cannabis flower we can find.” This expansion brings the same quality standards applied to wellness formulations into the smokable category. In addition, OM is launching colorful, fragranced bath bomb minis, packaged in sets of five.
Through every phase of growth, OM remains guided by its founding principles: plant integrity, ingredient transparency, and community care.
In an industry defined by rapid change, that consistency is its most defining strength.
