Artet is bound by family. Founded by two brothers and a cousin who share a deep appreciation for the convergence of cannabis and aperitivo culture. They firmly believe that cannabis can enhance our experiences, prime our appetites, and open our minds.

‍In 3 words, describe your brand.‍

‍Family-owned, high-minded, cocktail-inspired‍

‍What has been your biggest challenge and how your team has overcome it?‍

‍Educating consumers about the versatility of our beverages and the tremendous potential of cannabis mixology is both a persistent challenge and a huge opportunity for us. Our canned cocktails are 35 calories per serving, contain no artificial sweeteners, offer consumers maximum control over their high, and they’re delicious. Our infused aperitif is incredibly cocktail-friendly, tastes great on the rocks, and is perfect in situations where smoking and other methods of cannabis consumption might be frowned upon, or might not match the mood.

The trick is to show the high-tolerance consumers (who might walk by lower-dose products) that a can or two of Artet is not a substitute for a high quality session, but an incredible supplement to that session. At the same time, we know we need to educate newcomers and consumers who might be wary of edibles.

When “beginners” find out that Artet is effortless to dose, and that they can make infused versions of their favorite cocktails, that barrier quickly gets lowered. In all of these cases, it’s trial and education that drive adoption. So, we work with shops to create Artet cocktail and strain pairing promos that lower the barrier to trial for our products. We pair each of our canned cocktails with a strain that will benefit from the entourage effects of the terpenes readily available in the fresh juices and botanicals we use in our cocktails. We publish recipe booklets, educational guides, and ensure that every 4-pack or bottle of Artet also comes with an understanding of just how versatile it is.‍

‍What are some upcoming innovations/projects you are most excited for?‍

‍Building on the success of our Live Resin Aperitif in collaboration with Aster Farms, we will be updating our entire portfolio of beverages to live resin and where possible solventless rosin. We are also continuing to work on different formats and dosings that allow us to speak to a broader audience, while maintaining our focus on cannabis products for cocktail moments.‍

‍Any future predictions/trends you foresee in your product category?‍

‍The convergence of the non-alc movement with the cannabis movement will help grow the category in a meaningful way. The Lo/No alc beverage market is booming, because people are desperately seeking alternatives to alcohol, and cannabis beverages can serve as the perfect solution. The demand generated from this will help lift up the category and allow current players and new players alike to invest in product innovation that helps grow the market with unique offerings (single serve vs multi-serve, different cannabinoid blends, minor cannabinoids, etc.) that help expand the occasions and day parts that cannabis beverages can thrive in.