Brand PARTNER Highlight
Auntie Aloha
Image credit: Auntie Aloha

Infused with the flavors and vibes of Hawaii, Auntie Aloha brings a little bit of paradise into our daily lives. Locals say, ‘auntie’ as a term of respect and endearment to a woman they know or meet for the first time.  And although unrelated by blood, these kinds of words create familial bonds with one another and a sense of community.  

In 3 words, describe your organization.

Pakalolo. Onolicious. Aloha.

What has been your biggest challenge and how your team has overcome it?

Being a female-founded startup in an always-evolving industry, we've definitely had our share of ups and downs. Throughout this journey of building our brand and working through a long cycle of product development to achieve a quality product, we've seen our partners go through waves of consolidation and changes that ultimately impacted us, not to mention we were all doing this in the midst of a pandemic. But the good news is we're still here and determined as ever to deliver a dose of Aloha to customers. Looking back, we've learned to always expect the unexpected, to be flexible to adapt to changes, and to recognize the importance of building good relationships in this industry.

What are some upcoming innovations/projects you are most excited for?

In 2023, we are excited to introduce new island flavors and innovations in our product lineup. We also have plans to expand beyond the California market so stay tuned...

Any future predictions/trends you foresee in your product category?

Evolving products to become solventless, natural, and sustainable will be key trends in this category.