As self-confessed perfectionists, binske is obsessed with quality and flavor—consistently going through great lengths, paying attention to the granular details in order to craft unforgettable sensations that can be found in each and every luxurious bite, sip or hit.
In 3 words, describe your brand.
Quality. Considerate. Artistic.
What has been your biggest challenge and how your team has overcome it?
Entering a mature California market with a brand that already existed in three other states, it was an immediate challenge to stay in front of state-specific consumer preferences. Entering the California market has helped us to continue to level up with respect to our quality assurance/quality control standards. As this is something we know to be imperative for maintaining both relevance and longevity in California, we thoughtfully updated inputs for products, as well as packaging solutions, to ensure all of our products were of the highest quality and worthy of being branded binske in the most prolific cannabis market in the world.
What are some upcoming innovations/projects you are most excited for?
A recent acquisition by our parent company, Praetorian Global, has brought some of the most talented cultivators the world over to our team. This incredible team has been working on completing a massive pheno-hunt over the last several months that will retool our genetic library and allow binske to bring some incredible new signature strains to market in the near future.
Any future predictions/trends you foresee in your product category?
With a plethora of brands to choose from in California, consumers are beginning to gravitate towards brands with not just high THC percentages, but high-quality ingredients outside of THC as well. Delivering high-quality products, derived from high-quality inputs, has been a chief mission for our product team here at binske and we hope to continue to lead this charge as we launch new, proprietary, flower strains, pre-rolls, solventless infused pre-rolls, vegan gummy edibles, Peruvian Nacional Chocolate edibles, and both resin and rosin extracts.