Brand PARTNER Highlight
SF Roots
Image credit: SF Roots

SF Roots is a premium cannabis brand born and bred in San Francisco, California. They are one of The City’s first social equity brands and are dedicated to preserving the quality standards and culture on which the industry was founded.

In 3 words, describe your organization.

Compassion, inclusivity, community

What has been your biggest challenge and how your team has overcome it?

In an industry that doesn’t reflect the origin of the traditional market, SF Roots is working to diversify its own competition by helping fellow women and POC get some skin in the cannabis game. Founder, Morris Kelly, and the SF Roots team have built a collective network of people both in and out of the cannabis industry in order to uplift others through access, mentorship, and resources.

What are some upcoming innovations/projects you are most excited for?

We are really excited about our next Community project which we're right in the middle of. In celebration of Black History Month, five Black-owned brands came together to bring you a specially curated box of premium cannabis products, called the 'Black In Busisiness Box Project'. The box is now officially available on the Nabis Marketplace for retailers to order from.